Kitchen Guard
Confidential Proposal

Digital Growth for
Middle Tennessee

Prepared for Kitchen Guard of Middle Tennessee

A tailored digital marketing strategy to grow your presence in Middle Tennessee, capture local search demand, and build lasting brand visibility.

Local SEO focused
Middle Tennessee market
Active + passive searchers
Results-driven approach

Prepared By

Wiseguys Digital

Prepared For

Kitchen Guard of Middle Tennessee

Curt Kowalski

Date

September 2, 2026

Valid For

30 Days

OUR APPROACH

Strategy & Philosophy

A layered approach that starts with the highest-intent opportunities and expands over time.

Active Searchers First

Most franchise markets start here — people already searching for hood cleaning and kitchen exhaust services. Local SEO and Google Ads capture this demand immediately.

Passive Audience (Phase 2)

Social media and advanced brand building reach people before they know they need you — building recognition, trust, and top-of-mind presence over time.

LLM & AI Search Visibility

An increasing number of searches now happen through AI tools like ChatGPT and Google AI Overview. Our content and citation strategy is built to show up in these responses, not just traditional search.

Proven in the Same Brand

We don't have to guess what works for Kitchen Guard — we already know. The playbook we run for Kitchen Guard of Houston is the foundation for everything we propose here.

CHOOSE YOUR PLAN

Foundation / Growth / Maximum

Each plan builds on the one before it. Start where it makes sense for your goals today — scale up when you're ready.

CONTENT PROJECTS

Custom Content Creation

Content projects are handled as separate sub-projects. Homepage content is included complimentary with Foundation Setup. Additional pages are billed at a flat rate of $200/page.

1 content project selected

$0 one-time

Content projects are scoped and approved separately before work begins. Pages are delivered one at a time or in batches — whatever fits your pace.

SUMMARY

Selected Plan

Growth — SEO + Google Ads

Everything in Foundation plus Google Ads management — the most effective combination for generating consistent lead flow.

Monthly Investment

$1,100/mo

+ Ad Spend (billed by Google)

One-Time Setup

Foundation Setup$500
Growth Setup — Google Ads Account & Ad Creation$500
Homepage ContentComplimentary
Initial Investment$1,000
Monthly Retainer$1,100/month

+ Ad spend billed separately by Google

3-Month Estimate$4,300

Initial Term

3-month initial commitment, then month-to-month. Cancel anytime after the initial term with 30 days written notice.

Legally binding e-signature — processed securely