Training Proposal — No Real Data Will Be Submitted
Digital Marketing Growth Proposal
Prepared exclusively for Acme Plumbing Co — a fictional test client used for internal training. Use this proposal to practice the full signing and review workflow.
Springfield, IL
Residential & Commercial Plumbing
Prepared by
Oscar D. Garza Jr
Wiseguys Digital
Prepared for
John Q. Testperson
Acme Plumbing Co (FAKE)
Date: September 2, 2026
Valid until: October 2, 2026
Training Mode
Signing sends [TEST]-marked emails and saves a test record — no real contract is executed.
OUR APPROACH
Strategy & Philosophy
A layered approach that starts with the highest-intent opportunities and expands over time.
Active Searchers First
Most franchise markets start here — people already searching for hood cleaning and kitchen exhaust services. Local SEO and Google Ads capture this demand immediately.
Passive Audience (Phase 2)
Social media and advanced brand building reach people before they know they need you — building recognition, trust, and top-of-mind presence over time.
LLM & AI Search Visibility
An increasing number of searches now happen through AI tools like ChatGPT and Google AI Overview. Our content and citation strategy is built to show up in these responses, not just traditional search.
Proven in the Same Brand
We don't have to guess what works for Kitchen Guard — we already know. The playbook we run for Kitchen Guard of Houston is the foundation for everything we propose here.
CHOOSE YOUR PLAN
Foundation / Growth / Maximum
Each plan builds on the one before it. Start where it makes sense for your goals today — scale up when you're ready.
CONTENT PROJECTS
Custom Content Creation
Content projects are handled as separate sub-projects. Homepage content is included complimentary with Foundation Setup. Additional pages are billed at a flat rate of $200/page.
1 content project selected
$0 one-time
Content projects are scoped and approved separately before work begins. Pages are delivered one at a time or in batches — whatever fits your pace.
SUMMARY
Selected Plan
Growth — SEO + Google Ads
Everything in Foundation plus Google Ads management — the most effective combination for generating consistent lead flow.
Monthly Investment
$1,100/mo
+ Ad Spend (billed by Google)
One-Time Setup
Foundation Setup$500
Growth Setup — Google Ads Account & Ad Creation$500
Homepage ContentComplimentary
Initial Investment$1,200
Monthly Retainer$1,100/month
+ Ad spend billed separately by Google
3-Month Estimate$4,500
Initial Term
3-month initial commitment, then month-to-month. Cancel anytime after the initial term with 30 days written notice.