Turf Brand Management & Growth
Done-for-you content and hands-off security across the turf portfolio — so the brands keep building while you stay focused on the work only you can do.
Prepared For
Chad Resjek
Prepared By
Wiseguys Digital
Date
July 10, 2026
Valid For
30 Days
The Opportunity
The turf brands have real potential. But the day-to-day that actually compounds them — consistent content, publishing, and keeping the sites healthy — keeps getting pushed aside for the next build or the next idea. That's not a discipline problem. It's a bandwidth problem, and it's exactly the kind of work that should be systemized and off your plate.
What we hear happening today
Content stalls. Blogs and social — the repetitive work that actually builds a brand — rarely get done consistently because there's always something more interesting to build.
Security slips. Malware and update issues surface, then sit unresolved. Out of sight, out of mind — until a site goes down or gets flagged.
Momentum leaks. The turf sites don't get the steady marketing push they deserve, and Elite Turf Academy — the brand you most want to grow — waits on your time to move.
What we're proposing
A simple monthly retainer where Wiseguys Digital owns two things across your turf brands: the content that grows them, and the security that protects them. Two clean scopes — nothing vague, nothing that needs chasing. Start with a single brand or cover the whole portfolio; either way it runs hands-off and predictable.
What's Included
No custom-work grab bag and no surprises — just the two things that actually move and protect the brands, delivered on a set rhythm.
Content Creation & Brand Building
Grows the Brands
3 social media posts per week, per brand — written, designed, scheduled, and published.
1 SEO-focused blog post per week, per brand to build search traffic and authority over time.
Consistent, on-brand voice for each brand — handled end to end with no lift from you.
Security, Updates & Maintenance
Protects the Brands
Continuous malware scanning & monitoring across the sites in scope.
WordPress core, theme, and plugin updates kept current so vulnerabilities don't pile up.
Automated backups, so a bad day is a quick restore instead of a rebuild.
We own it. Issues get caught and resolved — not left to sit out of sight.
One hosting environment, fully managed. The turf brand sites are hosted together on the GoDaddy Web Hosting Maximum plan (primary domain texassyntheticgrass.com). On the full-portfolio plan, security, updates, and backups are managed across every turf site on that environment — plus Elite Turf Academy.
Choose Your Plan
How to think about it: at $300 per brand, three brands would run $900/mo for content alone. The Full Portfolio covers all three and secures every turf site on the hosting plan — for less than that.
Side by Side
| Deliverable | Single Brand | Full Portfolio |
|---|---|---|
| Brands covered | 1 | 3 primary + all turf sites |
| Social posts / month | 12 | 36 |
| Blog posts (SEO) / month | 4 | 12 |
| Malware scanning & monitoring | 1 site | All turf sites |
| Core / plugin updates | 1 site | All turf sites |
| Automated backups | 1 site | All turf sites |
| Monthly investment | $300 | $897 |
Full Portfolio — Comparable À La Carte Value
Roughly a 73% saving versus piecing it together — the benefit of one system running the whole portfolio. Billed monthly. No setup fee.
Getting Started
Pick a plan & sign
Choose Single Brand ($300/mo) or Full Portfolio ($897/mo) and sign below to lock the 6-month rate.
Kickoff & access handoff — Week 1
Quick onboarding call, secure access to the sites and GoDaddy hosting, and a brand-voice snapshot for each brand in scope.
Security baseline & content calendar live — Week 2
Monitoring, backups, and updates switched on; first month's content calendar approved and in production.
Steady state & monthly recap
Content publishing on schedule, sites protected, and a simple monthly recap so you always know it's handled.
Selected Plan
Full Turf Portfolio
All Turf Brands + Turf Academy
$897/mo
6-month term · $5,382 total